Explain the concept of a value proposition to the team, emphasising the importance of clearly articulating the unique value a mission project or innovation offers in addressing specific needs or challenges.

Determine the primary target audience(s) for the mission project or innovation, considering their specific needs, pain points, and expectations, as well as any secondary or peripheral stakeholders.

List the key benefits and features of the mission project or innovation, focusing on the ways it addresses the identified needs and pain points of the target audience(s).

Examine existing or potential alternative solutions or approaches, and highlight the unique aspects of the mission project or innovation that set it apart or make it more effective or desirable.

Synthesise the insights gathered in previous steps into a concise value proposition statement, articulating the unique value of the mission project or innovation in a compelling and persuasive manner. Iterate and refine the statement as needed, ensuring it accurately captures the essence of the project and resonates with the target audience(s).